WHAT WE MAKE?
WE STEP INTO THE SCENE TO UNCOMPLICATE THE OPERATIONAL AND PRODUCTION BACKSTAGE.
At Waymaker Projects, we blend creativity and strategy with strong project management skills to pave the best way for your brand, idea, or project to reach its destination. Our approach ensures your marketing campaigns stand out and deliver results. We are your partners in the journey, providing the creative edge and strategic insights needed in today's competitive landscape.
Creative Campaign Development
Strategic Planning
Brand Positioning and Identity
Content Creation
Digital Marketing
Market Research and Analysis
Project Management
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Marcos
Valeta
With 20 years of experience dedicated to marketing and communication project management, Valeta has been involved in significant projects for renowned companies and brands, including Media.Monks, Google, YouTube, Itaú, Pepsi, Ogilvy, Africa, Rapp, Unilever, American Express, Natura, and LG Electronics. He began as a university professor at 23 and continued contributing to the training of new professionals at Escola Cuca and Instituto MestreGP. His career accolades include awards such as Cannes Lions, Davey Awards, DMA, and El Ojo. -
Diego
Verde
Diego started his advertising career alongside Valeta, graduating in the same class and initially working at the same agency. They founded their first event business before graduating from college. Before leaving Brazil, Diego worked as an art director, involved in various projects including political campaigns, and accounts in sectors like real estate, health, education, and pharmaceuticals. Living in Australia for 15 years, he has gathered a rich variety of life experiences in tourism, hospitality, and other industries, developing an extensive repertoire of stories and a unique world view.
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Luciano
Raso
A seminal professional at Waymaker Projects, Luciano boasts a robust career of over 30 years that includes experiences as a radio announcer and an impressive track record as an advertiser, entrepreneur, and investor. Recognized for his expertise and versatility, Luciano has collaborated with market giants like Philips, Nestlé, and Greenpeace, and holds a significant presence in the financial sector, with experience in major institutions such as Santander and Safra, in addition to his relevant involvement with B3 and Núclea.
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Rafaela
Tertuliano
Tertu, with 7 years of experience in Law, joins the team to provide legal support in artificial intelligence projects. Her career path includes stints at public bodies such as the Federal Public Ministry and the Public Defender's Office of the State of São Paulo, as well as work in renowned law firms. She has experience representing financial institutions, health insurance companies, construction companies, student financing companies, and other entities.
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Renan
Vieira
Began his professional journey at the age of 16, immersing himself early in technology and creativity. His background includes teaching in vocational schools and founding his own agency. He has excelled in developing brands for small businesses and in social projects with children and adolescents in the peripheral areas of São Paulo. Recently, Renan has been standing out for his work at companies like Cresci e Perdi, Sancon, and Remax.
CASES
The highlighted cases and awards reflect the personal achievements of our team, encompassing renowned brands. These are the foundation of the expertise that Waymaker Projects offers.
Waymaker Projects Honored at Webby Awards
In a sea of creativity and digital innovation, the Waymaker Projects and Beyond Kiai: Social Media Badass project stood out as a beacon of excellence…
Jury at The Communicator Awards
Marcos Valeta, our General Manager, has been selected as a juror for the 30th The Communicator Awards, highlighting his talent and Waymaker’s presence in communication.
Social Media Badass – 2x Davey Awards 2023
In the vibrant backdrop of the “Netflix is a Joke” event, a singular story emerged, melding Brazil’s martial arts fervor with the cinematic magic of Netflix.
Juntos na Ginga
Capoeira is an extraordinary blend of martial arts, dance, and music, originating from the indomitable spirit of enslaved Africans in Brazil.
GLOBAL OPERATION
Global Experience: Two decades spanning diverse markets, cultures, and challenges.
- San Francisco - Bay Area, United States
- hella@waymakerprojects.com
- São Paulo, Brazil
- opa@waymakerprojects.com
- Lisbon, Portugal
- fixe@waymakerprojects.com
- Brisbane, Australia
- gday@waymakerprojects.com