Written by Rafaela Tertuliano – São Paulo
September 18, 2025, 2:35 PM
The rise of technology and invisible risks
In recent years, we have witnessed the rapid growth of debates, events, and publications on Artificial Intelligence, emerging technologies, and, inevitably, data. The subject has gained traction not only in the corporate arena but also in the social sphere, particularly in the face of the so-called epidemic of digital fraud and scams. This context reinforces the need to reflect on how our data is exposed in the digital world.
Digital exposure and the illusion of safety
Even with so much discussion, an essential question arises: are we truly grasping the risks of a life lived online? Many times, simply because we are not displaying a document directly, we assume there is no danger. However, something as simple as a QR code can reveal the same information—or even more—than a physical ID badge.
This abstraction of risk often prevents people from realizing they are making personal data publicly available. A striking example is when congress participants openly display credentials at cybersecurity events, leaving QR codes fully visible. What seems like a harmless detail may, in fact, contain sensitive information and serve as an entry point for unauthorized data collection.
Lingering vulnerabilities after the pandemic
These episodes bring us back to the pandemic period, when there were strong campaigns urging people to hide personal data when sharing photos of vaccination cards. Yet, the habit of exposing sensitive information in digital environments remains common and contributes to a widespread vulnerability of personal data.
Between discourse and practice in data protection
There is a clear gap between what we say and what we do. We invest in corporate data governance programs and demand accountability in cases of breaches. At the same time, however, we hand over our own information without proper caution.
This paradox shows that a true culture of data protection has not yet taken root on an individual level. While we rightly focus on large structures that store information, we often forget that security begins with small, everyday actions.
A cultural challenge beyond technology
The challenge is not only technological or legal, it is also cultural. Protecting data goes beyond acknowledging its value as an asset. Exposure often happens subtly, almost imperceptibly, and it is precisely through these invisible channels that devastating consequences can arise, both collectively and personally.
Reducing digital risks in everyday life
More than strengthening regulations and creating oversight mechanisms, we need to foster a shift in mindset. Data protection should not be seen solely as the responsibility of companies and governments but as a daily practice for each individual.
Often, it is not a large-scale breach that creates risks, but rather small, careless actions that open doors to invisible threats.
Building a culture of digital care
Building this culture of care is an ongoing process. It requires information, digital literacy, and above all, awareness that every piece of data holds value. Only then will we be able to balance our enthusiasm for new technologies with the responsibility of using them safely.
