Ethical Code and Compliance
Waymaker Projects’ Code of Ethics and Compliance reflects the principles that guide our activities and inform our decisions everywhere we operate. It expresses our commitment to integrity, transparency, and compliance with national and international legislation, ensuring ethical and sustainable relationships with clients, employees, partners, and society at large.
Our mission is to support companies in managing and implementing marketing and communications projects with excellence, innovation, and responsibility, striving to be a global benchmark in strategic project management, always guided by ethics, compliance, and respect for cultural diversity.
1. Values and Principles
Our actions are guided by values such as integrity, transparency, innovation, responsibility, sustainability, respect for diversity, and a commitment to data protection.
Integrity means always acting with honesty and integrity, while transparency manifests itself in clear, accessible, and truthful communication.
Respect is demonstrated by valuing people, cultures, and differences.
We assume social and environmental responsibility, promoting a positive impact on communities and the environment, and we strictly comply with all applicable laws, regulations, and internal policies.
2. Compliance and Legal Compliance
The company’s global operations require special attention to regulatory compliance, including competition and anti-corruption law, data protection and privacy regulations, and applicable labor, tax, and regulatory laws in each country where we operate.
Privacy is a core value, and we process personal data lawfully, transparently, and securely, using it only for legitimate, necessary, and previously informed purposes.
We implement technical and organizational measures to ensure the confidentiality, integrity, and availability of information, promoting ongoing awareness among employees and partners about best practices in data protection.
3. Relationships with Clients and Partners
We strive for relationships with clients and partners based on trust, respect, and transparency, ensuring that strategies and projects are delivered with quality, innovation, and ethics.
We reject unfair or fraudulent practices, or practices that could compromise the reputation of the company and its clients, as well as cause social harm.
All decisions are made with a focus on excellence, avoiding situations that could generate conflicts of interest and compromise impartiality. Any conflicts must be declared and managed ethically and transparently.
4. Social and Environmental Responsibility
We embrace social and environmental responsibility in all our operations, encouraging sustainable practices, contributing to the reduction of environmental impacts, and valuing social initiatives that promote education, inclusion, and diversity.
5. Governance and Monitoring Mechanisms
Internal governance ensures the effectiveness of this Code through an Ethics and Compliance Committee, regular training for employees and strategic partners, and mechanisms for everyone to report, in good faith, potential ethical or compliance violations.
This Code is a guide to the principles and values that govern the company’s conduct in all its operations. It complies with all international and national legislation and should always be interpreted in conjunction with applicable laws and specific internal policies.
We are committed to acting ethically, transparently, and responsibly, preserving the trust of all those we interact with and ensuring that our decisions and practices always reflect the highest standards of integrity and excellence.
Last Updated: September 1st, 2025